Persuasion in negotiation

Überzeugen in Verhandlungen

As a negotiator, it’s important to be able to be persuasive as well as recognising any manipulation tactics of the other party. Our course “Persuasion in Negotiation” is divided into 6 chapters and based upon the main categories in persuasion identified by Professor Robert Cialdini. Whether you are a buyer or a seller, negotiating in business or in private, we wish to offer you an insight into how these principles work as well as what to watch out for when negotiating. 

View the chapters in any order you like – at the end of each, you’ll find a little quiz, just to test you newly-gained knowledge on the subject.

This is the English language version of the tutorial.

Total length: Approx. 2 hours.